How to promote your blog online?

In SEO world it’s really important not just to create content, but amplify it in the right way.

Some even apply famous 20-80 rule to this: 20 percent of effort should go to creating content and 80 – to amplifying it.

So, here is some overview.

Amplifying Content (e.g. new e-book)

Period: over month

Included in Newsletter (automatically)
email with new blog or summary of blogs over the week.

Sent to social media (automatically)

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Schedule on Social Media over a month:

Twitter:
Post blog link on twitter 3 times/ week over month

Facebook:
Post link on geniebelt facebook page 2-3x a month (depends on total post frequency)

LinkedIn:
Post blog link 2 times/ month as a status update.

Google Plus:
Once public profile share.

Pinterest

Include to the board, add hastags

Instagram

1 image for blog

Share on other social media platforms:

http://www.stumbleupon.com/   (it’s sharing our content automatically)

https://www.reddit.com/
https://www.tumblr.com/
https://getpocket.com/

http://bundlr.com/    (under maintenance)

http://www.folkd.com/
http://www.scoop.it/
https://del.icio.us/
https://www.onlywire.com/
https://flipboard.com
https://medium.com/
https://www.blogger.com/profile/11056315227919500730
http://storify.com
http://www.slideshare.net

(presentations, infographics)

http://issuu.com/geniebelt

(pictures, infographics)

Share rarely

https://ello.co/

Share to social media groups:

Facebook: 10 groups

Linkedin: 5 groups

Google+: 10 groups

Green – groups with most followers, highest engagement rate, etc

Add new groups, if they aren’t there.

Share to relevant bloggers and publishers:

At least 30 per blog post

Relevant bloggers, and publishers:
Google search – article and find most relevant.

Buzzsumo, Buzzstream (and many other tools) can be used for content/influencers research.

Send them a message/tweet/email:
“We wrote this article after getting inspired by your work. We thought you had some great thoughts on it and we basically wrote the post after seeing it (link). Here’s a  link to our post! Would you mind tweeting or even dropping a link on your blog?

With our exchanges – build relationships to the bloggers in our network.

***BUILD A SPREAD SHEET WITH ALL CONTACTS OF BLOGGERS/INFLUENCERS***
-First/last name, email, twitter handle, link to their website, personal blog

Include relevant and interesting blogs here:

https://docs.google.com/spreadsheets/d/1tNnkOZEYUxQj53bSjIPgB08Gn3fLvi-Qf60SLe_SyRA/edit#gid=0

Share on other resources:

Leave comments on relevant articles with link to GenieBelt

Q&A websites with similar questions, search in Google: *topic* q&a or *topic* answers, etc

Quora

Answers.yahoo.com

Reddit

Chacha.com

Ehow.com

stackexchange

Forums with similar topics, search in Google: *topic* forums

Create profiles on that forums with link to GenieBelt

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Other info

Possible Guest posting with link to own blog.

Plus scheduling some interesting old blogs on social media

Further Guides:

The Essential Guide to Content Sharing
http://www.robbierichards.com/social/how-to-promote-your-blog-post/
7 Simple Best Practices for Sharing Content Across Social Networks

Including tweet or facebook button in email

http://stackoverflow.com/questions/5696275/adding-a-facebook-share-link-to-an-email-blast

You can get full amplification strategy here: